The creation of content is obviously essential to social media marketing, and in order to do this successfully, you must identify compelling subject matter. When looking for appropriate topics, you need first determine who your target audience is. This involves being aware of the topics they discuss on forums, the terms they look up online, and the language they employ. Your material will go viral if you are aware of all this.
Buzzsumo
The finest content topics for your audience are found by Buzzsumo. You’ll receive a list of the most popular subjects and titles linked to your search term when you enter a keyword or domain name, either on the site you’ve chosen or throughout the internet.
Features
- Discover trending topics, keywords, and questions.
- Analyze top-performing text and video content.
- Find backlinks.
- Search for the most influential authors on Twitter, YouTube, and blogs.
- Monitor your brand and competitor mentions.
- Create projects to manage all the data you collect.
Pricing
- 30-day free trial.
- Plans start at $119 per month.
Ubersuggest
You may use Ubersuggest to uncover the content ideas that are most popular in terms of views, likes, and shares. The programme employs keyword research to determine the subjects and web pages that people are interested in, then displays the most optimised and keyword-rich websites.
Features
- Get insights into your competitors’ strategies.
- Find pages that rank higher for organic keywords.
- Get keyword suggestions and seasonal trends.
- Search for content ideas.
- Get and analyze backlink data.
Pricing
- 3 free daily searches.
- 7-day free trial.
- Plans start at $12 per month.
Mention
Mention provides you with access to all of the online data about you and your rivals. It keeps track of your online activity, looks for mentions and conversations that are relevant to you, and aids in connecting you with your audience.
Features
- Monitor press releases, reviews, articles, and forums.
- Discover and analyze Twitter, Instagram, and Facebook trends.
- Create, preview, and schedule posts.
- Connect with your audience from all around the world.
Pricing
- Free demo from a Mention expert.
- 14-day trial.
- Plans start at $41 per month.
Google Trends
You can monitor trends both locally and globally thanks to Google Trends. Also, it demonstrates the evolution of keyword popularity across the indicated time frame.
Features
- Discover the frequency of word searches across time.
- Monitor searches in different regions and subregions.
- Find related topics and queries.
- Compare search results for different keywords.
- Export reports in CSV.
- Use web or image search, Google Shopping, or YouTube.
Pricing
- Free.
Ahrefs
An all-in-one solution like Ahrefs can help you improve your digital marketing efforts. Although everyone can benefit from its insights to generate better topic and content ideas for SMM posts, SEO gurus will find its capabilities to be of the utmost use.
Features
- Explore sites: backlinks, ranking, top pages, content gaps.
- Analyze your content performance and trend graphs.
- Discover keywords.
- Get position updates.
- Track mentions, new keywords, and lost backlinks.
Pricing
- Plans start at $99 per month.
