Another tried-and-true method to inform people about your most recent endeavour is book advertising. Although this approach calls for a financial outlay, you have a decent possibility of recovering it through sales. You can find both online and physical venues to promote your book.
Most Authors choose their platform based on a few key criteria, such as:
- Audience demographics
- Audience interests
- The types of content their audience consumes
- Where their audience hangs out online
Whatever you do, always pick the one that’s best for you (and the one you’re most likely to stick with for the long haul). Posting to one channel consistently and effectively is better than trying (and failing) to use them all.
Consider some of the top options for promoting your book through Advertising:
- HypeBunch. HypeBunch advertising is a book promotion method that has got all authors. You can directly promote your book on HypeBunch with HypeBunch Advertising. HypeBunch is a powerful book promotion service that also offers paid advertising opportunities.
- Amazon. You can directly promote your book on Amazon with Amazon Advertising. This has the advantage of getting it in front of relevant potential buyers.
- BookBub. BookBub is a powerful book promotion service that also offers paid advertising opportunities.
- Local press. If you still have local newspapers or magazines operating in your area you can pay to advertise your book in them.
- Facebook. Facebook advertising is a book promotion method that has got indie authors such as Mark Dawson superb results.
If you ever want to become a bestselling author, you have to take ownership of your promotion efforts.
If you approach several platforms with similar audiences that you need to be careful about supplying your own questions for interviews (in whatever medium they will be published), otherwise it could be boring for listeners/readers. At the very least it’s vital to make sure that you also respect that a podcast or other publication will also have their own style and need to provide value to their target audience. It has to be a balance of the message you want to communicate as an author about your book and the information / entertainment aims of the interviewer.
Our advice is to start working on your marketing and promotions before the book is even ready. That way, you will have a built in audience when it is ready. For authors, marketing essentially involves drawing and engaging your target audience by sharing more about yourself and your book. It really is as simple as communicating. But it involves work.