Promoting their art seems to be a challenge for many artists. We are naturally shy creatures and shy away from the spotlight. However, advertising yourself does not have to be challenging. Trying to sell your art is only one aspect of self-promotion. The last thing you should be thinking about is trying to sell your art, in my opinion (even if that is what you plan to do). Instead of advertising oneself, I mean making connections with others.
If you connect with people on a meaningful level, then everything else will fall into play (people will follow you, ask you about your art and maybe even buy your art) (people will follow you, ask you about your art and maybe even buy your art).
Promoting their art seems to be a challenge for many artists. We are naturally shy creatures and shy away from the spotlight. However, advertising yourself does not have to be challenging. Trying to sell your art is only one aspect of self-promotion. The last thing you should be thinking about is trying to sell your art, in my opinion (even if that is what you plan to do). Instead of advertising oneself, I mean making connections with others.
If you connect with people on a meaningful level, then everything else will fall into play (people will follow you, ask you about your art and maybe even buy your art) (people will follow you, ask you about your art and maybe even buy your art).
1. Instagram
Instagram, a photo-based social network, nevertheless appears to have a significant organic reach (unlike Facebook). For artists, Instagram offers a few great features:
- It is picture-based, so this is obviously the perfect environment for you to promote yourself as an artist.
- You do not need to pay for advertising to reach a huge audience.
- You can connect directly with buyers. Some artists have made a living just from selling on Instagram.
- You can use hashtags to target people who are interested in your niche (for example, I would like to show my art to people who are interested in impressionist landscape paintings, so I could use hashtags #impressionist and #landscape).
2. Pinterest
In comparison to Facebook and Instagram, Pinterest is a relative newcomer, but it has the potential to significantly increase traffic to your art website. Similar to a visual search engine is Pinterest.
You can upload a picture of your completed painting to Pinterest. After that, users can like or repin your work. The beautiful thing about Pinterest is the potential for your material to become popular and gain a significant following.
3. Your Website & Blog
Even though it should go without saying, a lot of artists don’t seem to have websites for their works. Your personal hub for all your activities should be your art website, which should also be the first place you share images of your creations.
4. Youtube (for progress shots)
Making films of yourself as you create your art and uploading them to YouTube is a terrific way for artists to obtain visibility. Additionally, it can open up prospects for teaching art.
5. Saatchi Art
On Saatchi Art, you may create a free account and post your artwork. You can even sell prints if you post images that are of a good calibre. Because there are so many artists vying for viewers’ attention on Saatchi Art, getting visibility can be challenging unless you are proactive and/or lucky.
6. Fine Art America
Similar to Saatchi Art in many ways. You may create a Fine Art America account for free and post your artwork there (you do not need to be located in America to sign up for an account). Although I wouldn’t anticipate much exposure from this platform, it might be worthwhile to create a free profile in order to gain some backlinks to your website and other social media.
7. Facebook Page & Groups
The first social media platform that comes to mind for advertising your art is Facebook. With more than 2 billion users and increasing, Facebook is the most popular social media site. Facebook is, however, increasingly transitioning to a “pay-to-play” model, with organic reach being severely limited in an effort to encourage you to use paid advertising. Facebook Groups become useful in this situation.
A fantastic Facebook group gives you access to a network of creative people who might be interested in your work. Avoid spamming and be cautious about the groups you join. Some groups won’t engage members and are not worthwhile to join. To decide whether it is worthwhile to contribute, look at the number of posts made each day and the level of participation on each one. You can even leverage Facebook Groups to grow your own page.
8. Wetcanvas Forums
Wetcanvas is the only art forum I participate in, and it has a lively artist community. Remember that many people who purchase art are also creators, so there is no harm in sharing pictures of your artwork on discussion boards like Wetcanvas. You can at the very least meet other creatives who share your interests and receive insightful criticism.
9. Deviant Art
Although Deviant Art caters primarily to concept and digital artists, it has a sizable community and is still important to mention. On Deviant Art, you may register for a free account and submit images of your works of art along with backlinks to your own website.
10. Steemit
There is a fascinating new player on the market called Steemit where you may get paid to publish (yes you read that correctly). But don’t get carried away; unless you post frequently, it is tough to earn any significant money. But because it is a new platform and has a vibrant community, you have a chance to join before the masses.
11. Reddit (Art Related Sub-Reddits)
Although I have mixed feelings about Reddit, it deserves to be mentioned because it has the ability to put you in front of a sizable audience. Honest and excellent posts are the foundation of Reddit. If you overtly advertise yourself, the community will reject you. However, you can reach thousands of individuals if you share accurate images of your artwork.
12. Google Plus
A massive social network that resembles Facebook is called Google Plus. You can join communities and spread the word about your works there. I personally don’t utilise it because I couldn’t gain any traction with it, but others may do better.
13. Flickr
You can upload images of your artwork to Flickr, an image-sharing platform. It has been around for a while, therefore it can be challenging for you to use this platform to gain any exposure.
14. HypeBunch
Hypebunch is a well-known site for artists looking to showcase their collection. There are two ways to do that – Talents and Fan Art. Talents is preferred by artists whose creations are not inspired by books or movies, whereas Fan Arts are largely focused on books. Once your collection is out there, your hype score determines how much eyeballs your content is going to get.
15. Guest Posts
You might try to get featured on popular blogs with a lot of readers. While there is no assurance of success, this can be time-consuming. This also fits with more contemporary art forms.