11 Best Online Marketing Tools For 2023

Compared to earlier times, our time is different. Without the internet, neither a person nor a company could exist. Businesses all throughout the world have prospered thanks to the strength and backing of the internet and the globalised economy. Did you realise that the United States alone has 28 million new businesses? When we consider the rivalry that signifies, that can appear frightening.

If you are one of those startups, you are probably looking for a secret formula that will give you a competitive edge since you do not want to be one of the 80% of companies that fail within the first 18 months. OK, take a deep breath. It’s not the end of the world right now. With the top 10 marketing tools that have revolutionised businesses, we are here to make your start incredibly easy and effective. These solutions provide everything you need, from optimising your marketing and sales activities to increasing website engagement with interactive content.

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ActiveCampaign for Powerful Marketing Automation

Which marketing tool provides the greatest relief to marketers? a marketing automation platform that handles the tiresome duties on their behalf. One such hero is ActiveCampaign. Sending messages, site and event tracking, Facebook custom audiences, setting up automation goals and maps, and many more tasks may be easily automated.

The Automation Map will connect all the automation activities for you to access in a single window, whereas the Automation Goals will assist you in setting particular goal actions and monitoring their performance. It identifies bottlenecks and offers remedies. A powerful tool, ActiveCampaign will quickly turn your leads into paying clients. With the help of ActiveCampaign’s email automation, Desmistificando recovered 50% of their abandoned carts. They also witnessed doubled email open rates and an 18% sales increase.

Features

• Automation builder.

• Event and site tracking.

• Drag and drop email editor.

• Pre-built templates.

• Conditional Content.

• Personalized SMS and website content.

• CRM.

• Goal tracking.

• Integration with 850+ apps.

Pricing

Plans start from $29 to $149 per month (if paid annually). A 14-day free trial is available.

AWeber for Effortless Email Marketing

You should purchase Aweber regardless of the type of business you own. What makes us say that? Thousands of B2B and B2C organisations employ email marketing. Therefore, you should choose an email marketing tool right now. With millions of users, Aweber has long held onto its spot as one of the best email marketing solutions. You can develop, send, analyse, optimise, and report on all of your email marketing activities using Aweber. To help you stay on course, you may also see what content performs best for your emails or advertisements.

Features

• Drag and drop editor.

• Pre-built autoresponders.

• Auto Newsletter.

• Email templates.

• Canva integration.

• Free stock images.

• Split testing.

Pricing

There’s a free plan for up to 500 subscribers, and paid plans start from $12.50 to $899 per month when billed annually.

Clearbit for Better Customer Segmentation

Today, information is coming from everywhere. But astute marketers are aware of the importance of qualified data. Because Clearbit is aware of your priorities, it automatically updates your sales records with up-to-date contact information. Your chances of conversion will increase if your database contains filtered data, which will give you better insights into your prospects. You may create segmented lists and sophisticated lead scoring on the platform, ensuring that the appropriate message is always sent at the appropriate time to the appropriate audience.

Furthermore, by providing alerts when important contacts visit your website, this technology makes targeting quite convenient. By converting new signups and users into comprehensive user profiles, Clearbit also contributes to the enrichment of new users. Using Clearbit X, Frame.io saw their Facebook Ads custom audience match rates more than double from 15 to 50%, just due to better segmentation and targeting.

Features

• Lead Builder.

• Data Cleaning/Enrichment.

• News/People Alerts.

• Integration to CRM.

• Integrated Workflows.

Pricing

Speak to Clearbit’s sales team for more information on pricing.

ConvertKit for Blogging Solutions

Do you write blogs? If so, we are aware of how difficult handling several functions may be. A tool that comprehends your approach can be interesting. One such marketing tool is ConvertKit. Although it simply functions as an email marketing block, don’t undervalue it. It’s a powerful tool with a tonne of features that was created specifically for bloggers of all stripes.

Of course, producing content should always be the main priority for content providers. As a result, ConvertKit makes it simple to do things like delivering personalised emails, segmenting and tagging your audience, generating revenue from your list, and even offering online courses. You may now give away items to subscribers, give new signups bonuses, or give members access to an email course. Do whatever you must, but do it well!

Features

• Rule-based automations.

• Workflows.

• Email designer.

• Sign-up forms.

• Landing pages.

• Commerce features.

Pricing

Paid plans start from $9 to $25 per month. You can try it out with a free plan.

Drift for Customized Chat Support

No matter how crucial one-on-one connection is, it is still difficult to serve every internet visitor. This is the purpose of chatbots. Because they give your website a more human feel, chatbots are popular right now. Drift enhances consumer experiences by engaging and enticing website visitors with conversational messaging that is personalised and appropriate.

Additionally, the Drift efforts and Conversations dashboard enables you to monitor website traffic and access the effectiveness of your Drift efforts. According to Josh Krakauer of Sculpt, Drift worked well for them by converting cold leads into consideration by responding to their inquiries as they were actively browsing their website. Interestingly, they mentioned that they tried HubSpot’s live chat tool briefly before Drift, but options to hook someone into a chatbot were limited.

Features

• Live Chat.

• Customer Data.

• Playbooks.

• Chatbots.

• Analytics.

• Integrations.

• AB Testing.

• Alerts/Escalation.

Pricing

Paid plans start from $2500 per month. Speak to Drift’s sales team for more information on pricing.

HubSpot for All-in-one Marketing Solutions

HubSpot is a well-known brand when it comes to marketing and sales automation. It is a company that has carved out a niche for itself with its all-encompassing marketing software. HubSpot expertly connects the entire marketing funnel experience, from drawing visitors at the beginning to closing the loop with conversions. HubSpot covers every possible angle, whether it be blogging, SEO, social networking, lead management, marketing automation, or analytics.

This is the tool you require if you are an entrepreneur with a hand in every pie. Prior to using HubSpot, New Breed used Pardot and Marketo, according to Amanda Nielsen from New Breed. However, nothing compared to the level of customer service offered by HubSpot. With HubSpot, they saw a 99% in traffic and 100% increase in customer conversions.

Features

• Free CRM.

• Live Chat.

• Meeting Scheduler.

• Website Builder.

• Landing Pages.

• List Segmentation.

• Paid Ad Tracking.

Pricing

Paid plans start from $18 to $3600 per month. You can try it out with a free plan.

Keap for Improved Sales Automation

The core of every business procedure is sales. Therefore, it is essential to set up the sales automation process for your company. It can quickly automate accepting payments, managing your sales pipeline, setting up CRM, and delivering communications. With the help of the pipeline function, you can follow and manage your leads interactively in a single view as they go through the sales process.

When your lead moves from one sales step to another, you can even automatically start email sequences. Infusionsoft was employed by Home Painters Toronto, who experienced a 300% rise. They refer to Keap as a “second salesperson” that sends personalised messages to each lead automatically.

Features

• Landing Pages and Forms.

• Dynamic Content.

• Mobile Optimized.

• AB Testing.

• Activity Tracking.

• Alerts/Notifications.

• Batch Processing.

Pricing

Paid plans start from $149 to $199 per month. You can try it out with a free plan.

Ortto for Personalised Customer Journey

It’s important to comprehend the customer conversion process. Each customer is unique, as is their purchasing habits. Ortto enters the picture at this point. Ortto effectively converts leads into customers because to its distinctive features that assist in client segmentation and the creation of automated journeys for them. With Ortto, you can use their drag and drop canvas to sketch out the complete customer journey.

By establishing conditions and actions for each trigger, you can create a customised client journey. This is the ideal tool for comprehending and managing your customers’ decision-making processes. ShipMonk was able to assess and improve on what was working for them because to Ortto Insights, which allowed them to delve into the minutiae of their client experiences. They further connected their sales department to the nurture journeys in Ortto.

Features

• Mobile Optimized.

• Marketing Lead Database.

• Automated Alerts and Tasks.

• CRM Lead Integration.

• AB Testing.

• Activity Dashboard.

Pricing

Paid plans start from $99 to $299 per month.

Outgrow for Effective Interactive Content

Users find it intriguing and frequently helpful to take personality tests, figure out their EMI using calculators, or enter giveaways to see if they’ve won something. Outgrow provides interactive components that are currently popular and are simple to add into your website. Furthermore, Outgrow is a fantastic lead creation tool that supports list building techniques.

Thankfully, Outgrow doesn’t require any coding knowledge to create calculators and tests. All you have to do is drag and drop to finish! An activity calculator for dogs was developed using Outgrow by MyBalto, a French e-Commerce business for pets. By asking questions about the dog’s weight, height, age, breed, and other details, the calculator enables users to determine how many calories their dog needs to consume each day.

It further displayed recommended products that are suited to their dog. And what’s this? In a short period of time, adding this straightforward calculator brought Balto more than 1,500 visitors to their website and nearly 100 leads.

Features

Chatbots: The chatbots from Outgrow make you accessible to visitors around-the-clock, assisting in the conversion of leads into paying clients.

Quizzes: Use Unsplash’s more than 1 million stock photos to develop visually appealing quizzes that promote participation and expand your email lists.

1000+ integrations: Outgrow interfaces with a huge number of different marketing solutions, like Mailchimp, Hubspot, and GetResponse.

Pricing

Outgrow plans range from $14 to $600 per month. Enterprise businesses will need to speak directly with Outgrow’s sales team for a quote. 

Rebrandly for Link Management

Every firm benefits from links, thus they must be kept up with, revised, and evaluated over time. Marketers can brand, track, and share short URLs using a custom domain name with Rebrandly. The programme also has a thorough analytics feature that enables you to discover information about the people who are clicking on your links, such as their location, the busiest hours and days, and the social media sites they are using. Furthermore, compared to generic links, branded links can generate a click-through rate that is 39% greater.

Features

• Link management.

• Traffic routing.

• Analytics.

• Domain name management.

• Collaboration.

• Training and support.

Pricing

Paid plans start from $12 to $359 per month. You can try it out with a free plan.

WebinarJam for Seamless Webinars

Some of the most popular and in-demand visual content formats right now are videos and webinars. Additionally, they are the only media that can keep viewers interested for more than 50 minutes. It’s also interesting to note that 19% of viewers who attend webinars become customers. WebinarJam has several useful features and provides tutorial videos at each stage to assist you. Additionally, it offers a live chat feature so that consumers can get quick answers to their questions.

Because every webinar is recorded and may be distributed to anyone who missed it, WebinarJam makes things incredibly convenient. The ACT Matrix Academy’s founder, Dr. Kevin Polk, uses Webinarjam to upgrade his webinars. To his amazement, he quickly began to experience a surge in registrations, conversions, autonomy, and stress levels. Additionally, Dr. Polk saw an 800% conversion rate of sales each webinar, if conversion rates interest you (which they should!). That’s a substantial sum, to be sure.

Features

• Go Solo Or Invite Co-Presenters.

• Cross-Platform Tagging.

• Automated Email And SMS.

• Easy And Fast Broadcasting.

• Moderate Webinars.

• Registration Page Builder.

• Webinar Performance Analytics.

• Supports All Operating Systems Browsers.

Pricing

Paid plans start from $39 to $379 per month.